Gil Rabbi made his foray into the digital world in 2003. As part of his military service in Israel, he presided over the planning and development of the digital platform for the Tel HaShomer Army Induction Base's enlistment process, together with additional roles he executed in parallel. In 2005 he founded the Rabbi Interactive digital agency. Rabbi Interactive in its first two years worked in conjunction with Roberto Ben Shoshan's Roberto Models Agency and made waves in the fashion world, including digital promotion and campaigns for notable Roberto Models Agency clients actress Moran Atias, model Liraz Dror and others.
In 2008 Rabbi Interactive began shifting its focus to independent endeavors, embracing new technology to carry out large scale projects that more conservative advertising agencies struggled with. Rabbi Interactive became known as a pioneer in the field and the first to adopt new technologies, and was among the first agencies to develop products for Facebook and then later for the mobile sector.
Rabbi Interactive's focus has always been creating engaging interactive products for its clients as well as everything to do with the screen environment. The company's catalog includes marketing solutions as well as internal organization platforms for desktops and mobile.
In 2010, in conjunction with the ZEZE production company, Rabbi led a first-of-its-kind campaign on Facebook, combining both online and offline elements for clothing brand Pilpel. The campaign was a stunning success and was nominated for Best Use Of Social Media at the Cannes Lions Festival.
In recent years Rabbi Interactive became a leader in the global market with its second-screen applications, digital applications designed to be used while watching live televised events. The company produced the commercial for the finale of Big Brother (Israel)'s sixth season for mobile network operator Orange, alongside a mobile game synchronized with the broadcasting of the commercial.
Rabbi introduced a unique second-screen platform that allows broadcasters and content generators to create second-screen activity and engage viewers at home during broadcast with interactive content relevant to their television show. The platform was developed with Israel's largest broadcasting concessionaire Keshet and internet site Mako, and was used to create unique content for numerous programs including: The Next Star, Big Brother, and Israel's cross-media game show TOUCH, among others.
Rabbi Interactive's clients include: Discount Bank, Co-op Israel, American Express, Orange, El-Al, concessionaire Keshet, Mako, Isracart, Super-Pharm, Bank Hapoalim, and The Museum of the Jewish People, among others.
Ecommerce and cloud computing giant Amazon published a praise-winning case study in 2016 discussing Rabbi's second-screen platform, which uses Amazon's AWS servers.
Rabbi Interactive Agency Israel