Telefire

Establishing a Dedicated Ordering System

project goals:
upgrading Telefire's ordering system after the system was successfully established by us several years ago. Streamlining work procedures, improving user's ease of use and ordering experience and upgrading internal company procedures.

In the eight years we've been accompanying Telefire, we've established many digital processes that have upgraded company connections with existing customers and with potential new ones. 

Telefire develops, produces and designs advanced fire alarm systems for business clients all over the world - companies and organizations that sell Telefire's systems to the end user.

We established a new multiple-platform ordering system: desktop, mobile, and tablet with native versions for iPhone and Android.
We established a new multiple-platform ordering system: desktop, mobile, and tablet with native versions for iPhone and Android.

Several years ago we launched the company's internal ordering system to improve customer service and company-customer relationships. The system was built after examining the company's precise needs.

While maintaining the system and following the success of this process, we collected data to learn more about customer conduct and that of the people who use the system. We followed and studied manners of browsing of the system and ordering and received Telefire's internal feedback regarding additional needs that arose after launching and during usage of the system in the last two years. During this period we began planning an upgrade of Telefire's internal ordering system. 

 

Creating a comfortable, user friendly mobile experience was the main emphasis of this project.
Creating a comfortable, user friendly mobile experience was the main emphasis of this project.

The changes of view amongst Telefire's customers and the internal company changes of view which required changing familiar work procedures were a difficult and cumbersome process that finally gave fruit: receiving orders by means of digital mechanisms that organized, streamlined and shortened procedures and the time required to make an order, besides making the customer's ordering process accessible, comfortable, simple and experiential.

We underwent a long process together with Telefire's management , examining and studying  procedures and the internal needs of Telefire and the needs of its customers. We wrote, reached conclusions, designed and characterized the system anew and finally started developing the new version, which included development for multiple platforms: desktop, mobile and tablet, and even a dedicated native version for Android and iPhone.  

 

Mobile app ORDERING SYSTEM

As opposed to the system we first established two years ago, when we weren't yet familiar with the digital conduct and ordering methods of company customers, establishing the system according to appraisals and estimations, we were now able to design a more comfortable and successful user experience suited to the behaviors and needs of the company's clients.

Viewing the shopping cart, updating the ordered items and viewing a B2B order report prior to sending. This prevents the customer, who is placing large scale orders as opposed to single items as is customary in standard online shopping, from making mistak
Viewing the shopping cart, updating the ordered items and viewing a B2B order report prior to sending. This prevents the customer, who is placing large scale orders as opposed to single items as is customary in standard online shopping, from making mistak

The ordering procedure and amount of information customers are required to submit when making a new order is large - all this after searching for and choosing products - which made the procedure of building a successful user experience (UI & UX) on mobile a great challenge for us. When working on this project we put great emphasis on creating a comfortable, convenient user experience also when ordering on mobile.

The ordering system's main screen in the desktop version
The ordering system's main screen in the desktop version

In addition to upgrading the company's ordering system, we also upgraded the managing system, in response to Telefire's internal needs. Here too we gathered required information from the company's internal team, learning about the system and its more and less successful aspects, even adopting new ideas from the team, who gained appetite following the success of the system and the process.

The shopping cart in the desktop version
The shopping cart in the desktop version

In addition to these improvements, we worked together with the team responsible for Telefire's Priority system at interfacing the systems in order to streamline and further reduce the work-time previously required to manually perform this synchronization.

Choice of shipping or self-collection in the desktop version
Choice of shipping or self-collection in the desktop version
Customer entry of order details
Customer entry of order details
The order confirmation report, which is similar in form to the report presented prior to sending the order in the mobile version.
The order confirmation report, which is similar in form to the report presented prior to sending the order in the mobile version.
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