Zap Group

The King of Basketball

13 ינואר 2012

For Zap’s “The King of Basketball” campaign, as a fundamental component, we developed a special application under the sponsorship that Zap (of the Zap Group) provides to the players of the Maccabi Tel Aviv basketball team. The Facebook application for the Zap and Maccabi Electra Tel Aviv site was a trivia quiz built in Flash and fully interfaced with Facebook Connect. The application is not on Facebook, but instead on Zap’s web site, and allows connecting to the application from Facebook by pressing a button that connects a Facebook user to the application.

Facebook app development, THE KING OF BASKETBALL
Facebook app development, THE KING OF BASKETBALL

This application was developed under the sponsorship that the Zap site provides to the players of the Maccabi Tel Aviv basketball team. The interactive trivia game, Zap’s “The King of Basketball,” in which participants are required to answer comparison questions about the Maccabi Tel Aviv basketball team, includes questions about the history of the team and its players. The hardcore fans of the team are invited to test their level of knowledge about Maccabi Tel Aviv in order to win the title of “The King of Basketball.” The winners would also enjoy two tickets to the league games of the team at the Nokia Arena. The interactive game was also intended to promote the new Zap Market category on the Zap site.

THE KING OF BASKETBALL on ZAP's facebook page
THE KING OF BASKETBALL on ZAP's facebook page
העמוד הראשי של האפליקציה, חיצוני מפייסבוק אך ממושק בפייסבוק קונקט
העמוד הראשי של האפליקציה, חיצוני מפייסבוק אך ממושק בפייסבוק קונקט

The application integrates diverse sounds and animations that convey the sensation of a TV quiz show.

A special management system was developed for the application that allows for viewing the scores of game participants, their timings, visitation times, and statistics according to segments such cities, age groups, gender, visitation times, etc.

 

מסך השאלה על זמן מוקצב עם אנימציית שעון
מסך השאלה על זמן מוקצב עם אנימציית שעון
פוסט שיתוף של תוצאת המשתמש בפעילות
The users could share their results with friends
פוסט שיתוף של תוצאת המשתמש בפעילות The users could share their results with friends
באנרים המפנים לעמוד האפליקציה מהאתר הרשמי של מכבי אלקטרה תל אביב
Banners directing to app page fro Maccabi Electra official website
באנרים המפנים לעמוד האפליקציה מהאתר הרשמי של מכבי אלקטרה תל אביב Banners directing to app page fro Maccabi Electra official website
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