The SrokAuto venture [the name is a pun, meaning “scan an automobile” or “scan it” in Hebrew] is a startup exclusively built by our office as early as 2012, when the QR-code industry was still developing. We built the SrokAuto company, which suggested replacing the format of the old vehicle for-sale notices. The venture received broad media attention throughout Israeli media.

We fully built and created the venture after planning and characterization, design of UX and UI of the interfaces, and development of the systems. SrokAuto lets vehicle owners who are selling their vehicle produce an interactive for-sale notice, based on a QR code, and attach it to to their vehicle, after which buyers could scan and view complete details about the vehicle using the SrokAuto application. The main advantage for the vehicle seller is in receiving a notification for every scan and view of the vehicle, which includes the location of the scan, such that vehicle owners could then position their vehicles in places that had more views, where more people pass through.

After launching SrokAuto we upgraded the venture to the real estate industry, for which we built a special version that lets apartment sellers and agents produce for-sale signs based on location, so that those passing by on the street exposed to the commercial sign about an apartment could then view the apartment’s details, as well as photos and video clips, even before calling the property owner or agent.