The application was specially developed for launching the new single, Intelligence, by singer Sarit Hadad, and was released together with a Facebook application. The campaign’s concept and activity is related to the song’s content: “What is your intelligence level?” is an intelligence test/game with a time limit.

The application, which provides added value to the Sarit Hadad’s fan community, lets Facebook users and friends of Sarit Hadad on her branded Facebook page test their intelligence level through a time-limited test that incorporates a stopwatch designed with a special concept. After finishing the test, the user receives a grade on their user profile together with the results of their friends and a comparison of their intelligence levels.