Superpharm

International Women’s Day Campaign

07 מרץ 2011
project goals:
Creating a social media activity and promoting the brand ahead of International Women’s Day

Design, animation and building a Flash application for Facebook – activity for Superpharm’s Woman of the Year. Facebook application for the Woman of the Year activity on the occasion of International Women’s Day. The activity that went live a few days before Women’s Day included an opportunity just for women and members of Superpharm’s page to choose one woman from among the Facebook friends to crown as Woman of the Year.

עיצוב אפליקציית פייסבוק - אשת השנה סופר פארם
עיצוב אפליקציית פייסבוק - אשת השנה סופר פארם

Every visitor could vote for her Woman of the Year only once, with the chosen woman receiving the virtual “Woman of the Year” trophy on her Facebook wall. Additionally, during the campaign gift sets were distributed to the first of those voted to be “Woman of the Year” in the application.

 

The screen for voting for the Woman of the Year on the Facebook application
The screen for voting for the Woman of the Year on the Facebook application
The activity was very successful on the network and led to a massive increase of 5,000 additional members to Superpharm’s Facebook page.
The activity was very successful on the network and led to a massive increase of 5,000 additional members to Superpharm’s Facebook page.
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