mako keshet

Instagram Campaign for the Israel Nature and Parks Authority

01 יולי 2014
project goals:
Promoting and creating dialog within the digital arena leading up to the 50-year anniversary of the founding of the Israel Nature and Parks Authority

For the Israel Nature and Parks Authority’s golden anniversary, the “Between Man and the Environment” campaign was launched. The campaign appears on Keshet’s  Mako website, and interfaces with Instagram. This integration invites visitors  to photograph and tag photos and video clips of the country’s nature landscapes.

מיניסייט ייעודי ורספונסיבי המותאם למכשירים ניידים
מיניסייט ייעודי ורספונסיבי המותאם למכשירים ניידים

For the campaign we built a responsive mini-site that was specially developed. The mini-site, which is interfaced with Instagram’s API, pulled the photos uploaded by the visitors according their hashtags, so the photos were shown according to their location and region in the country.

מיניסייט ייעודי שהוקם לצורך הפעילות
מיניסייט ייעודי שהוקם לצורך הפעילות

The photos uploaded by participants to Instagram appeared  on the mini-site in varying sizes, according to the amount of “likes” received by each photo.

קידום הפעילות באתר mako
קידום הפעילות באתר mako
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