“A Crack in the Wall” is a pioneering social media project of the Israeli-Palestinian Bereaved Families Forum, based on the concept of opening an Israeli-Palestinian discussion channel on Facebook between the bereaved families. We built the Facebook page, branded it, and developed a special forum application on Facebook that allows both sides to write and correspond with each other, with each message written in Hebrew or Arabic translated, such that there is a dialog between both sides about many topics. In additional to the special forum, we developed an arena of “roundtables” about various topics, whereby the discussion similarly happens on the social media arena, Facebook.