Race to the Golden Ring
Campaign Leading to Depeche Mode’s Concert in Israel – American Express
Depeche Mode, the successful electronic music group, arrives in Israel for a show as part of their world tour. American Express has a value-based connection to these kinds of events, through which it aims to surprise and excite the brand’s community of customers of the. The concert is an experience that is usually is shared together by several friends, so we looked for a concept that would connect people before the show itself, a concept that would be viral enough, full of excitement and would preserve the relevant content.