roberto

Building a website to the Roberto agency

We have been assisting the Roberto Models Agency for over 13 years. Among the many digital developments that we have provided for the agency, we set up a digital platform that provides visibility across the Web. In 2005, we set up the first website of Roberto Models Agency and 13 years later we did it again.

We have been assisting the Roberto Models Agency for over 13 years. Among the many digital developments that we have provided for the agency, we set up a digital platform that provides visibility across the Web. In 2005, we set up the first website of Roberto Models Agency and 13 years later we did it again.

The concept that we chose together with the agency's management, as well as the key objective that we wanted to convey, was that the modelling agency managed to turn people from a state of anonymity to stardom on the largest scale in Israel.

The concept that we chose together with the agency's management, as well as the key objective that we wanted to convey, was that the modelling agency managed to turn people from a state of anonymity to stardom on the largest scale in Israel.

 

The Unique Experience of Top Discoveries

In order to successfully convey this message, we created a unique experience and a whole page of Top Discoveries showcasing the models that the agency discovered over the years. In order to successfully showcase a separation between the current and previous models represented by the agency, we also created a separation at the level of the site and the concept. Scrolling up from the main page of the site takes users to the Top Discoveries page, which is designed differently from the rest of the website. Furthermore, a standard scroll to the bottom of the site shows the current and active models represented by the agency.

Top discoveries experience,scroll up mobile version
Top discoveries experience,scroll up mobile version

The unique experience of displaying the stars revealed by the agency over the years

Model Cards & Helpful Casting Tools  

To make the platform practical for advertising and casting agencies, as well as to help in the talent selection process, we created a digital card for each model with an emphasis on user experience on mobile devices.

The card allows you to view the images, clips, and advertisements in which the model has participated. The model’s latest updates from social media are also available via this card so that casting agencies can better understand the model’s ongoing activities. 

Represented page with emphasis on mobile user experience
Represented page with emphasis on mobile user experience

Challenging Data Management & Handling SEO

הפעילות הרבה של הסוכנות במשך שנים יצרה באתר הקודם נתונThe agency’s wide-ranging activities over the years generated impressive SEO data on the previous site that we needed to maintain. Hence, we kept exactly the same URLs for all models on the new platform.

This challenge of maintaining the data forced us to find appropriate solutions to successfully transfer all the information concerning the models from the old infrastructure to the new one. We had to copy and upgrade the data and ensure that everything was transmitted in its entirety, as well as to ensure that all the data fit the new platform and site. This included, among other things, cropping all the images on the site to new sizes and dealing with changes in the data structure. 

Roberto Agency website
Roberto Agency website

 מManagement of the Interface & Casting Agency Tools

The management interface that we developed allows the agency’s directors to upload and update content of the models, as well as to change the display order on the site and edit almost every part of it in a simple and comfortable way without the need for prior technological knowledge.

As a company that has previously developed hundreds of management interfaces, we know that, despite customer desire to manage the various features, maintaining site visibility and ensuring that no uploaded content might look bad or unprofessional is no less important. Therefore, in the management interface, we always maintain site-specific restrictions and a consistent structure. In this way, if the editors upload content, they will still be able to see the content in the correct size and display on the site.

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