Advertising campaign for Playboy’s line of colognes and deodorants on the Facebook social network, integrating a spectacular Flash mini-site that motivates the visitors of the Facebook page to choose the kind of Playboy that suits them, and lets them select and view various kinds of deodorants and colognes that contain characteristics and elements of a Playboy man.

The activity integrates the creation of original content on the Facebook page, creating a direct connection to the target audience, and bolstering the brand in social media. Furthermore, for the campaign we integrated media distribution in various forms.