Design of a Facebook application for a social media activity ahead of the New Year holiday for the Superpharm company. Concept: “Superpharm invites you the send your friends a personally designed New Year’s greeting.” The application uses a specially developed advanced mechanism to allow the design of a personalized New Year’s greeting by selecting icons, colors of the greeting, a frame, pictures and text that would appear on the greeting, and when done the visitor may send the greeting directly to any of their friends from among their Facebook friends list.