Design and building of a special mini-site and advertising campaign for Water Saver’s automatic water faucet, which saves up to 70% of household water consumption. The mini-site, which we designed and built using banners and edited ads, presented visitors with the product and its advantages and allowed ordering it.
During the work of the campaign we put a lot of attention on constructing the graphical concept, choosing a color scheme for the brand, and focusing on conveying the marketing messages visually. The web site is integrated and displays two similar products, for which the page design and background changes according to whether the product is premium or not, while maintaining an identical structure and similar hues in order to preserve the brand’s trajectories.