When its new broadcasting schedule was launched, the Keshet Broadcasting Company was in search for an interesting and original way to keep the viewers’ attention on the screens in between programs and during commercial breaks, in order for the viewers to get acquainted with the new schedule. “TOUCH” is a second screen interactive game - show that turns the viewers at home to both contestants and winners.
"Touch" a second screen interactive game show
The viewer, who had successfully marked the error with a long tap on the mobile app’s photo in the shortest amount of time, earned the highest number of points during that round. The viewers accumulated points until the last “break” at midnight, at each round. The daily TOUCH winner was announced, and received a prize every Friday during the launch of Keshet's new schedule.
The game was also launched in "practice mode" on the Mako website, in order to allow viewers to practice in between shows. On Mako, we challenged the viewers by building up their expectations and excitement towards the Friday broadcasts.
The greatest challenge of this project, as well as other similar projects that we had implemented in the Second Screen arena, was the response speed and activation during live broadcasts. The activation of the app, and the image on screen needed to be perfectly synced with the “break” on television in order to allow all viewers to play along at the same time on the "big" screen.
The designated management interface that we had developed for the show allowed the producers to "pop-up" relevant content, to open and close games, and to control all content displayed for the users on their mobile phones - in real time!
The interface that we planned and created meticulously had gone through several stages before it actually reached the viewers during the broadcasts. Our viewers were our main concern – a varied audience of a large range of ages (especially on Friday nights, when the whole family watches television together). Our goal was to create a maximum gaming experience on all mobile devices, but keep it simple enough to use, including the "technologically challenged" viewers could participate and enjoy the new game show.
From a Second Screen show to a product on the mako website
following the success of the game show and its interactive interface, the product was upgraded and developed as a base product on the Mako site. This was done in order to allow the website editors to use it within the content on the site and also create interaction between the site visitors and the articles, in a fun and interactive way.